Tuesday, November 1, 2011

Dutch Fashion Academy video

I found this gorgeous video on Trendland (my current favorite blog) that compiles a variety of work from graduate designers at the Dutch Fashion Academy.

I've always hated when fashion photographers choose to shoot their subject in poor lighting, blurry focus or style the whole shoot in such a way that it's next to impossible to see the clothes.  While I love creative photo shoots and am frequently amazed at the way a fashion magazine can create an entire story from the fashions of twelve different designers, I get irritated when the story of the photoshoot becomes more important than the clothes.  This video does exactly the opposite.  The models, become  surreal, amorphous, unrecognizable blobs while the clothes are very clearly and beautifully photographed to show the incredible details of each look.  Truly beautiful work here, both in the fashions and the way the video was created.

ModeBelofte
 2011


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